Laufey Shines in Kate Spade's Fall 2025 Campaign

In the Fall 2025 global campaign titled ?Spark Something Beautiful,? Laufey, a Grammy-winning singer-songwriter, makes her debut with Kate Spade New York alongside model Reign Judge. This campaign features returning talents, including rapper Ice Spice and social media influencer Charli D?Amelio, highlighting the brand's fresh creative vision under CEO Eva Erdmann.

Set in New York City, the campaign's film depicts a protagonist who begins her journey alone but is soon joined by friends, symbolizing the joy of connection. Laufey expressed her enthusiasm for the campaign, emphasizing that it beautifully illustrates how small shared moments can be transformed into something magical, resonating deeply with her outlook on life.

The campaign also introduces the Duo Bag, a versatile accessory available in various colors and styles, ranging from $569 to $649. It aims to embody the uniqueness and versatility of the brand, showcasing the importance of friendship and shared experiences in creating extraordinary moments.